First Kinetic Counts deployment brings end-to-end solutions to Great Britain roadways

BRISTOL, UK, July 19, 2023 – Q-Free (OSE: QFR), a global leader in mobility solutions for smart city infrastructure, announced the initial deployment of its Kinetic® Counts software in the United Kingdom, with Worcestershire leading deployments among five local authorities with 62 sites. Counts will provide actionable insights on volume, road use, and safety data to detect traffic trends, influence funding and policies, and identify the need for road repair or expansion.

Increased road use leads directly to detrimental effects like increased pollution, more and worse accidents, and decreased transportation equity and accessibility. Kinetic Counts gives agencies the information needed to develop plans that keep road users, including cyclists and pedestrians, safe. Pollution can be monitored and reduced through policy, and municipalities can ensure that communities aren’t being underserved or lacking access to safe transportation.

Accurate, fast, and powerful

Kinetic Counts produces highly accurate centralized reporting and analytics on vehicle, cycle, and pedestrian use for city planners, transport officials, and traffic enforcement. Using various hardware sensors, Counts can also classify vehicles by weight, number of axles, vehicle type, and other defining factors. Such weigh-in-motion data can be used for enforcement against overweight vehicles.

Seamless integration with the agency’s existing Q-Free HI-TRAC data collection sites, provides an end-to-end solution that simplifies deployment. Kinetic Counts represents an upgrade over the previous software:

  • Analyze usage trends and patterns.
  • Collect valuable traffic data to measure road stress.
  • Drive enforcement and investment needs.
  • Protect roadways through reliable, enforceable data collection.
  • Better plan for your most vulnerable road users including pedestrians and cyclists.
  • View system-wide sites, device locations, and health, and easily launch quick-access controls from the system map.

A perfect fit

Part of Q-Free’s holistic Kinetic Mobility platform, Kinetic Counts integrates seamlessly into existing systems yet remains powerful enough to build a traffic monitoring system around it.

“Kinetic Counts can collect data from any hardware source with third-party integration.” Says Thomas Greene, Q-Free UK sales manager. “It’s easy to add to existing systems, and agencies don’t have to start from scratch. In addition, it complements Q-Free’s hardware so that we can offer a holistic, end-to-end solution to reduce costs, streamline operations, and deliver a future-proof product that can grow with the needs of our clients.”

With Kinetic Counts, one platform can run an entire traffic monitoring network for ease of use, and the system supports alerts and reports for errant data, like flagging an overweight vehicle for inspection or enforcement.

About Q-Free
Q-Free ASA (OSE: QFR) is a global innovator in intelligent transportation systems that improve traffic flow, road safety, and air quality. With an open, collaborative approach to tolling, traffic, and active transportation management, Q-Free works with customers and partners on every continent to digitize infrastructure and overcome modern mobility challenges for the greater good of society.

Headquartered in Trondheim, Norway, Q-Free has annual revenues of approximately 900 million NOK (80 million USD) and employs about 350 transportation innovators, experts, and enthusiasts. To learn more about how Q-Free is changing the movements of life, visit


Media Contact
Trisha Tunilla

EVP of Marketing, Q-Free America, Inc.

+1 (855) 737-3387